The fine line between being salt and being ridiculous

Interesting to hear of West Sussex RC Cleric, Christopher Jamison, who has come out strongly against the Disney corporation. He accuses them of "exploiting spirituality" to sell its products and of turning Disneyland into a modern day pilgrimage site. Pointing out the tendency for Disney to give children morals, he points out their underlying aim to sell a lot of merchandise, thus making lots of money and helping to drive a materialistic culture.

Innevitably, of course, he has come in for a lot of stick over this - see Damian Thompson of the Telegraph for one, although I think his main point is that if we are to be critical of Disney in this way, there are plenty of other equally worthy targets. Many will be less balanced in their criticism of this stance, but it does cause me to ask a question. Where is the line between challenging our culture, especially with a spiritual motivation, and just looking (or indeed being) ridiculous? Of course, at times we need to be prepared to say things that are unpopular and risk ridicule.

Is it so awful that Fr Jamison has suggested true happiness may involve living more simply? Is that not a Biblical message? It is not possible to truely judge what he has said second hand from the press, but it did make me think. I wonder if I was important enough to have my comments ridiculed, would I say anthing worth making fun of?